I love to see entrepreneurial women out in the world doing what they love, igniting their passion and making a difference in the lives of others. In fact, that’s what my podcast is all about – showing women how to find their passion, live out their dreams and create a life they absolutely love! I enjoy helping women go after what they what and I LOVE to share their success stories to help women see what’s possible in their lives.
I recently had the pleasure of interviewing J.D. Wright, a talented and successful mompreneur and founder of Dana Clark , LLC. As a new mother at the age of 35, J.D. recognized the scarcity of coloring books that depicted children of color and the exquisite beauty of African-American hair. J.D. wanted her daughter to grow up being proud of who she is.
Since she had a hard time finding the type of coloring books she wanted her daughter to have, J.D created them. In 2015, Dana Clark Colors, LLC was created to inspire and educate children of color around the world. Designed to unlock a world of possibilities for parents and children, the first coloring book was a 100-page display of fun activities illustrating children’s lifestyles and hairstyles. J.D. Wright has created an entire series based on the empowerment of children of color.
Here is my exclusive interview with J.D. Wright, CEO of Dana Clark Colors, LLC:
What is the mission of your company?
J.D. Wright: Our mission is to empower children with activities of self-confidence and supply them with journaling tools that depict positive self-images. We value inclusion and self-love. We provide a series of coloring books creatively displaying children’s themes on lifestyles and fantasies. Our activity books allow children to think about their choices with great esteem and gratification.
Dana Clark, LLC is currently moving toward many avenues in promoting the movement of inclusion with a podcast, the translation of our books, pop-up shops, and fundraisers.
How did you begin your entrepreneurial journey?
J.D. Wright: I began my business while trying to create coloring books for my daughter. I wanted her to have coloring books with children who look like her because I could not find any. After creating a few pages, I decided to make it official so other kids could have the same experience of being included. I began like any other business – I had a product I wanted to share. I filed with the IRS, I registered for the appropriate documentation and certifications with my state. Then I created a website. Since then, the business has been growing steadily. As I do this full-time, it would be good if business increased slightly, but I’m quite content with where my business is currently. One of my clients actually recommended that I look into some SEO services if I ever wanted more sales and visits to my website. She said that, by visiting https://victoriousseo.com/services/on-page-seo/, my business could benefit from links that could bring more traffic over to my website, potentially increasing my sales. That would be beneficial, so I might look into that.
Are you a full-time or hybrid entrepreneur?
J.D. Wright: I am a full-time entrepreneur and stay-at-home mom.
What does a typical day look like for you?
J.D. Wright: A typical day begins with me working on my computer and identifying buyers for preorders/massive sales. Some days consist of me meeting with buyers and other organizations who want to collaborate. I spend a good amount of time on social media sharing information and promoting my business. I balance my time between my business and being a parent, which go hand-in-hand. I promote Dana Clark, LLC on the weekends at expos, community events, pop-up shops and bookstore readings. Any free time outside of that is used for product creation.
How do you manage your mommy responsibilities as an entrepreneur (time management, delegation, etc.)?
J.D. Wright: I am working and parenting at the same time. My 4-year-old and I are learning to work as a team in our daily routines. She has a job to do and so do I. I provide her with school work while I am working on the computer. She has plenty of mini-breaks and knows to be quiet when Mommy is on the phone. Her nap time is my grind time, which I often wish was my nap time, too. After her nap, we work on her reading and piano lessons as I want to cultivate her skills and talents. I try to do little things that make the day special for the both of us like eating our lunch in the park, visiting the pet store, or exploring the farmers market. This process is about 75% smooth and not always in the same order. I focus on what I enjoy about the process and I understand that I have the power to make it better.
